Connecting Systems. Empowering Teams. Driving Growth.
Digital Marketing, Inclusive Marketing, Web Design, eCommerce, CRM, Marketing Technology, Accessible Design
Choosing the Right Website Tool for Your Business
eCommerce Optimization - Choosing Can Be Challenging
Starting a new website and digital marketing endeavors can be overwhelming, especially for small business owners and entrepreneurs who don't know where to begin. Cheryl Gleason Consulting has created an easy-to-follow guide to help you select the right tool for your new website based on your budget and technical know-how. Included in this ranking are Wix, Weebly, GoDaddy, Squarespace, WordPress, Joomla, Shopify, and BigCommerce. We'll rank these tools by ease of use and low to high pricing to make your decision even easier... Read More
Selecting the Right Tool for Your Website
Leveraging AI for Small Businesses
Leveraging AI for Small Businesses: Driving Efficiency
Artificial Intelligence (AI) is no longer a tool reserved for large enterprises. Small businesses can harness AI to streamline operations, improve online and digital marketing, enhance customer engagement, and improve decision-making—all while maintaining cost efficiency....
Strategic Transformations
Transforming Customer Service through CRM
Breaking Barriers: How Inclusive Marketing Transformed a Client's Brand
Transforming Customer Service through CRM
Implementing Microsoft Dynamics 365 (D365) for customer service can be a game-changer for organizations looking to enhance operational efficiency and drive substantial growth. One client, facing fragmented communication channels and inconsistent customer support processes, turned to D365 with the strategic guidance of Cheryl Gleason Consulting... Read More
B2B with Shopify
Breaking Barriers: How Inclusive Marketing Transformed a Client's Brand
Transforming Customer Service through CRM
Integrating Shopify for B2B eCommerce requires a strategic approach to optimize wholesale transactions, streamline operations, and enhance customer experience. Here’s how you can implement a robust Shopify B2B integration... Read More
Breaking Barriers: How Inclusive Marketing Transformed a Client's Brand
Breaking Barriers: How Inclusive Marketing Transformed a Client's Brand
Breaking Barriers: How Inclusive Marketing Transformed a Client's Brand
When a leading eCommerce company sought to expand their market reach, they realized their traditional marketing approach wasn’t resonating with diverse audiences. That’s when they turned to Cheryl Gleason Consulting... Read More
AI, Marketing, Neurodiversity
Eliminating Bias in Marketing Through Inclusion & AI
In today’s digital-first world, bias in marketing remains a significant challenge, often leading to exclusionary practices ...
Crafting Websites for Neurodivergent Users
Accessible Design for Neurodivergence
In our vibrant digital world, accessibility isn't just a box to check—it's a vital part of creating a truly welcoming experience for everyone. For neurodivergent individuals, navigating online spaces can sometimes feel challenging due to factors like sensory overload and intricate layouts. However, with a thoughtful approach to design, we can transform these experiences into something that is intuitive, calming, and incredibly inclusive! ... Read More
Inclusive Social Media Strategy
Unlocking the Potential of Inclusive Marketing
Inclusive marketing is more than a noble choice; it's becoming a vital part of any successful business strategy. In our wonderfully diverse society, brands that embrace inclusivity not only create a welcoming environment but also tap into new markets and extend their reach...