Welcome to Cheryl Gleason Consulting Services & Solutions

An effective overall marketing strategy integrates branding, digital presence, audience engagement, and data-driven insights to maximize business growth and visibility. By leveraging SEO optimization, targeted advertising, social media influence, and inclusive messaging, companies can create a comprehensive approach that drives customer acquisition and retention. At Cheryl Gleason Consulting, we specialize in tailored marketing strategies designed to align with business goals, ensuring sustainable success in an evolving digital marketplace.

Marketing automation streamlines repetitive tasks like email campaigns, lead nurturing, social media posting, and customer segmentation, allowing businesses to optimize efficiency and enhance engagement. By leveraging AI-driven analytics, automated workflows, and personalized content delivery, companies can scale marketing effortswhile maintaining a high level of customer interaction and retention. At Cheryl Gleason Consulting, we design customized marketing automation solutions that integrate seamlessly with CRM systems, helping businesses drive targeted campaigns and measurable growth.

CRM (Customer Relationship Management) services help businesses streamline customer interactions, optimize sales processes, and enhance data-driven decision-making. By integrating tools for lead management, automation, and personalized marketing, CRM solutions improve customer engagement and retention while increasing operational efficiency. At Cheryl Gleason Consulting, we specialize in tailored CRM strategies that align with your business goals, ensuring seamless integration and impactful customer relationship management.

In today’s marketing landscape, businesses are faced with an overwhelming array of technology solutions, each promising to enhance efficiency, streamline customer engagement, and drive growth. As illustrated in the 2025 Marketing Technology Landscape Supergraphic, the sheer number of available tools has grown exponentially—100 times since 2011—making it increasingly complex for organizations to determine the right mix for their needs.

At Cheryl Gleason Consulting, we specialize in navigating this technological maze with precision, ensuring that businesses adopt marketing technology strategies that align seamlessly with their broader organizational goals and budget.

A comprehensive digital strategy aligns technology, marketing, and data-driven insights to maximize brand visibility, customer engagement, and business growth. By leveraging SEO optimization, omnichannel presence, automation, and targeted content, businesses can create a sustainable digital framework that drives conversions and enhances competitive positioning. At Cheryl Gleason Consulting, we design tailored digital strategies that integrate innovation, inclusivity, and strategic execution, ensuring long-term success in a dynamic online landscape.

Influencer marketing leverages trusted voices and industry leaders to amplify brand awareness, engage target audiences, and drive conversions. By partnering with credible influencers across social media platforms, blogs, and niche communities, businesses can enhance brand authenticity, audience trust, and market reach. At Cheryl Gleason Consulting, we develop custom influencer marketing strategies that align with your brand’s goals, ensuring optimized engagement, measurable ROI, and long-term impact in today’s digital landscape.

Inclusive marketing is more than representation—it's authentic, accessible, and bias-aware storytelling that connects with diverse audiences. We help businesses integrate inclusivity into branding and messaging, ensuring every customer feels seen, valued, and engaged. Our inclusive marketing services:

• Expand market reach by welcoming underrepresented communities.
• Build trust & loyalty with purpose-driven, equitable storytelling.
• Improve accessibility for neurodivergent and differently-abled audiences.
• Drive growth through culturally intelligent, bias-aware engagement.

A strong web design and refresh strategy ensures that your digital presence remains modern, user-friendly, and optimized for engagement and conversions. By integrating SEO-driven architecture, mobile responsiveness, intuitive navigation, and visually compelling design, businesses can enhance brand credibility, customer experience, and online visibility. At Cheryl Gleason Consulting, we specialize in tailored web solutions that elevate functionality, accessibility, and brand alignment, ensuring your website supports business growth and digital success in an evolving marketplace.