Driving Growth. Connecting Systems. Empowering Teams.
Digital Marketing, MarTech Strategy, CRM Strategy, Inclusive Marketing, eCommerce & Thought Leadership
Strategic Transformations
Transforming Customer Service through CRM
Breaking Barriers: How Inclusive Marketing Transformed a Client's Brand
Transforming Customer Service through CRM
Implementing Microsoft Dynamics 365 (D365) for customer service can be a game-changer for organizations looking to enhance operational efficiency and drive substantial growth. One client, facing fragmented communication channels and inconsistent customer support processes, turned to D365 with the strategic guidance of Cheryl Gleason Consulting... Read More
B2B with Shopify
Breaking Barriers: How Inclusive Marketing Transformed a Client's Brand
Transforming Customer Service through CRM
Integrating Shopify for B2B eCommerce requires a strategic approach to optimize wholesale transactions, streamline operations, and enhance customer experience. Here’s how you can implement a robust Shopify B2B integration... Read More
Breaking Barriers: How Inclusive Marketing Transformed a Client's Brand
Breaking Barriers: How Inclusive Marketing Transformed a Client's Brand
Breaking Barriers: How Inclusive Marketing Transformed a Client's Brand
When a leading eCommerce company sought to expand their market reach, they realized their traditional marketing approach wasn’t resonating with diverse audiences. That’s when they turned to Cheryl Gleason Consulting... Read More
AI, Marketing, Neurodiversity
Eliminating Bias in Marketing Through Inclusion & AI
In today’s digital-first world, bias in marketing remains a significant challenge, often leading to exclusionary practices ...