Cheryl Gleason Biography

Cheryl Gleason is an inspiring leader and innovative strategist with a remarkable career that spans several fields, including digital business, marketing, technology, financial services, industrial manufacturing, law, and public health. With over 20 years of experience in marketing and technology, Cheryl possesses a wealth of knowledge in digital marketing, inclusive marketing, influencer marketing, CRM optimization, eCommerce strategy, B2B channel management, and B2B partner programs. Through her work, she empowers individuals and organizations to adopt data-driven solutions, utilize technology effectively, and embrace inclusive practices that foster sustainable growth.

As the founder of Cheryl Gleason Consulting, a marketing agency based in New Lenox, Illinois, she specializes in digital transformation, strategic marketing, and technology, with a focus on workplace innovation. Her leadership roles in financial services and industrial manufacturing have enabled her to create scalable B2B channel strategies, optimize partner ecosystems, and enhance digital customer engagement models, all aimed at achieving operational excellence.

Cheryl has a strong background in technology integration and automation. She is recognized as a thought leader skilled at aligning CRM systems, AI-driven analytics, and agile methodologies with organizational objectives. She is passionate about using data-driven solutions to improve customer retention, support partner success, and enhance competitive advantage while nurturing equitable and inclusive work environments.

Her expertise goes beyond marketing and technology. Cheryl's legal and public health experience equips her to navigate complex regulatory landscapes, advocate for equity, and secure vital grant funding. Her success in grassroots public health initiatives, including obtaining funding from Susan G. Komen for health projects, highlights her commitment to impactful programs that drive lasting community change.

Balancing a fulfilling career while raising six children has granted Cheryl unique insights into the challenges and strengths of neurodiverse individuals. With one child facing autism, Fragile X syndrome, and ADHD, another with ADHD, and a third with a severe speech disorder, Cheryl advocates for marketing that is accessible, representative, and free of bias—because everyone deserves to be seen and heard.

As a public speaker, educator, and thought leader, Cheryl delivers engaging keynote presentations and workshops on inclusive marketing, neurodiversity, digital strategy, and business transformation. Her ability to connect technology, marketing, and inclusivity enables individuals and organizations to broaden their market reach, strengthen customer loyalty, and promote workplace equity in today's fast-paced digital environment.

Her overarching vision is to empower individuals and businesses across various industries, including financial services, industrial manufacturing, B2B partnerships, and digital commerce, to fully embrace inclusivity, foster innovation, and achieve technological excellence—ensuring sustainable success and meaningful social impact for all.